There are numerous custom shirt companies on the market today, but only one had the audacity to turn the traditional business model on its head. Why should a custom shirt company only cater to their clients business attire? Don’t business clients have a life outside of the office, where they might want express their personal style through their choice of shirts? What about a social media component, creating a sense of community? Hmmm… this doesn’t sound like your father’s custom shirt company and its not.
Allow me to introduce J.J.Threads. The company was founded in 2010 by Jay Wich. After moving to Hong Kong, Jay became frustrated by the lack of shirting choices available to him. A lover of the Hong Kong nightlife scene, he favored fun and funky shirts, but was having difficulty finding them. The only solution was to buy the fabric of his liking and have a local tailor make the shirts he wanted. After the overwhelmingly positive feedback he received, he knew he was on to something, hence the birth of J.J.Threads.
I recently started a dialogue with Jay after hearing from him, that he was a fan of styleDeclassified. I was intrigued by his novel approach to the custom shirt business, which was like a breath of fresh air over the traditional landscape. Custom shirts for work and play from the same company, its one stop shopping.
The only way to honestly review something is to experience it. After having gone through the process of selecting, ordering, and now wearing a J.J.Threads shirt, I can attest that I am a fan.
The entire experience is conducted online, I found the J.J.Threads website very clear and easy navigate. The first step was to decide whether I wanted to create my own unique shirt based upon their vast international array of fabrics, select a company pick or a customer favorite. I chose to make my own shirt, and settled on a pink fabric with white stripes from Portugal called “Alentejo.” Next was the customization, I selected the “Cut-Away” collar. A popular customization is the inner collar, I chose pink floral fabric called “Jasper,” a fun complement to the stripes for when I wear the shirt without a tie.
Cuffs, Inner-Cuff’s and Plackets, can all be customized in the fabric(s) of your choice. I selected a french-cuff, and decided not to make any further changes to the fabric. However I did choose to go with white buttons and the signature J.J. red stitching on the top button hole.
There are four options on fit, ranging from “Slim” to “Gentlemen’s Fit.” Size can be determined using the standard sizing option, which utilizes traditional sleeve and collar measurements or XS to XXX sizing. I know my measurements exactly so I opted for traditional sleeve and collar.
You can also select the made to measure option, for that you’ll need a tape measure and somebody to assist you with the measuring. It’s a very simple process and clear diagrams and instructions are there to guide you on the site.
The standard turn around time once an order is placed is seven to ten working days and there is no charge for shipping to 25 countries around the world via FedEx.
Back to a point I touched upon earlier about social media and creating a community. Each J.J.Threads customer has the option of creating a brief profile and naming the shirts they create. The most creative names can get you selected as “Threadhead of the month.”Other clients can “like” your shirt and order the same shirt, you can also follow others whose style you appreciate. There are even incentives, such as earning a five dollar credit each time somebody orders your unique custom shirt creation. You’re not just buying a shirt, you’re becoming part of a community.
For those interested in having my shirt made, I named it “Declassified,” I know that was a stretch…
I wholeheartedly encourage you to consider J.J.Threads as they continue to change the custom shirt game one like at a time.
***** For more information about J.J.Threads or to place an order go to
The pocket square is one of the finishing touches that I love to talk about. In terms of elevating yourself from dressed to well dressed its a small detail that every well dressed man should be acquainted with.
As promised, I wanted to show you how to achieve the classic pocket square fold known as the “square cut,” aka the “straight” and the “square ended.” This timeless classic fold has been enjoying increased popularity in recent years due in part to the influence of fashion designers such as ThomBrowne and Tom Ford, who meticulously highlighted the look in his movie A Single Man.In addition, t.v.shows such asAMC’sMad Menhave helped spur the retro revival. Its truly refreshing to see guys emerging from their sartorial shells, and embracing this timeless look.
There are many ways to achieve every pocket square fold, I’m presenting two variations today. The first slide show displays the folded edge.
The next slide show displays the stitched edge.
Bear in mind there is no right or wrong way, personal preference is the key. However, I do suggest when wearing a pocket square with a colored edge that you do show the stitching.
Tip: When using a traditional cotton or linen pocket square always iron before folding to eliminate all wrinkles, ideally a touch of spray starch before you iron works wonders. Once you have achieved the perfect fold, to eliminate any bulkiness you can lightly iron over the finished pockets square then place in pocket.
*** In case you missed my first pocket square post highlighting the four point fold, here is the link to it:
Mr. Alexander where do you recommend wallet conscious dads going for high fashion?
Thanks for your question Martin. This is actually a good time of year to score some great deals on fall/winter clothing because stores want to make room for spring/summer items, you’ll definitely find the greatest markdowns of the season.
Online shopping is a great resource for high fashion at discounted prices. One of my personal favorites is GILT.COM, they have a variety of great sales running every week, you can always log on and find something and they have great customer service.
Next is the high fashion mecca Barneys New York, their legendary Warehouse Sale is now in full swing. If you don’t feel like dealing with crowds fear not, the sale is now available online at BARNEYSWAREHOUSE.COM.
Last but not least is a New York institution that has been serving up high fashion bargains for years, Century 21. They now have an online store at C21stores.com, running different sales every week. However, they only feature a fraction of whats’s available in the store, so when you’re in town definitely worth a visit.
**there are links to all sites and stores mentioned above
If you’re finding yourself in a fashion slump this winter, tired of wearing the same old things, don’t worry I’ve got you covered. Here are my top picks to get you through the rest of the season. As is customary with styleDeclassified, the items presented are timeless classics, they will be fashionable season after season. Bear in mind you can also use this list as a guide to steer your buying choices if the brands presented are outside of your budget.